Considering Periods of Transition

Periods of Transition (Western Media)

  • Media Transformation #1: Oral to written culture (Socrates to Aristotle and Plato)
  • Media Transformation #2: Written to Print (The birth of Mass Culture)
  • Media Transformation #3: Analog to Digital (The birth of Network Culture)


Considering Adoption/Diffusion


Considering the language differences between encoding platforms.

  • Oral contextual conversation, collaborative output
  • Written isolated text, individual interpretation
  • Mass Production reduction of complexity, uneven diffusion of meaning
  • Network Dissemination reconceptualized text created for parallel contextual conversations, collaborative output